The 5-Minute Startup CTO

Special Issue: The History of Brandwatch

Hi Everyone,

This newsletter has been on pause for the last few months, but I really wanted to send you all my very best wishes for the year ahead!

Also, I recently found time to write about how we built Brandwatch, from a tiny startup back in 2020 all the way to its acquisition in 2021. So here you go:

⌨️ Part 1: from 2000 to 2010

In this first post, I cover how we established the foundations for what would later become Brandwatch, and how we eventually launched. Including key highlights, as well as a few things we could have done much better!

👭 Part 2: from 20011 to 2021

The follow-up post covers how we grew post-launch - on the product, people and company side, and what happened after I left.

Including what I’ve been up to since, some of which might be useful for your own journey.

Have a great year in 2022!

Until next time,

Fabrice

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The 5-Minute Startup CTO: every Sunday, 4 top insights in 5 minutes for startup CTOs and Tech Leads. Hand-picked by Fabrice.